competition

[tali122]

car show fifth gear gives out cars as competition prizes - does the show (and any other prize showin general) buy the prizes themselves or are they given by the manufacturers -if it is the manufacturers - what do they gain - brief publicity apart?

[halfadaily]

Your last line gives the answer...cheap publicity. As with all tv prize give aways, the manufacturers gain a lot of publicity often for less than a 30 second commercial.

[198x]

I've often wondered this but I just put it down to Fifth Gear buying the car (probably at a discount or something) and with the �1 an entry charge to call or text, they're probably going to have more entries than the car's value.

[Mattk]

im certain that fifth gear employ someone to find the 2nd hand cars and the new ones seem to be genuine too as they are the winners of the weeks shoot-out.

i would imagine that,at worst,they break even on a competition.

[Toureman]

As with a lot of shows now on tv the �1 entry for the competitions pays for the prize and with so many people entering it probably pays for the production of the show aswell!

[njgypm]

I keep entering the fifth gear competitions which is a bit of fun for �1. I would though like to see where they state who has actually won the prize each week. Does anyone know?