It's a member of the Institute of British Insurers; Motor Insurance Bureau and the FSCS. The company is also a member of the Financial Ombudsman Services.
Seems fine to me. Just read the policy VERY carefully, paying particular attention to the exclusions.
I took out a policy with them in January - like you they were a lot cheaper than any one else, but everything has been fine so far. All my documents arrived quickly, and because I got the quote on-line I got a business user clause as standard. They also took the money for the premium the day my new policy came into effect, and not immediately like a lot of other insurers do. 'Touch wood' everything has been fine...
Yes, personal experience is fab, i insured a bmw last year real cheap and i insured my new audi a3 with them this year and they have a call centre as they was fairly new last year. I went with more than for 4 months and cancelled it and went back to ecar due to all problems with more than. 1 thing i like about ecar is if u want a new car you can quote and swap insurance over on the net. I'd reccomend them all day long. BRILL