Danny - // Ok. explain this then:-
Furious Strictly producers 'sacked fiery Brendan Cole after 13 years and 15 series on the show for creating negative press and for his on-air outbursts,' saying that 'no one is bigger than the show', sources told MailOnline on Tuesday. //
No problem.
For a newspaper - saying 'Brendan Cole - Strictly Contract Not Renewed ...' is not a catchy headline, which is everything in reporting.
Saying 'Brendan Cole ' Sacked From Strictly Come Dancing ...' is.
As an editor - which one would you go with?
OK, so we're pursuing the 'sacked' angle, but the problem, is, he hasn't been sacked, his contract has not been renewed, which, will being factually accurate, is not something we can hang a story on, and run with outrage, weeping, et cetera et cetera.
But if we say he has been 'sacked', which is not true, we are open to legal action from the BBC, because we have represented their action untruthfully, which is illegal.
No problem, we can refer to 'sources' - a get-out as old as newspapers themselves.
A paper can say something came from 'a source', such as 'Brendan Cole was sacked ...' and it is perfectly legal because no newspaper can be compelled to reveal its sources without a court demand, and let's face it, this is not a matter of national security!
So the Mail gets to say that Brendan was 'sacked' - even though he wasn't.