Should The Bbc Stop Pandering To Minorities And Go Back To Giving The Public What They Really Want?

[thesshhh]

A case in point: https://www.dailymail.co.uk/tvshowbiz/article-7308237/Zoe-Ball-loses-800k-listeners-taking-breakfast-slot-Radio-2-Chris-EvanS.html

[ichkeria]

What do you mean by “what they really want”?
All I really want is to “zig a zig ah”
Chris Evans can’t be everywhere :-)

[fiction-factory]

Are women a minority then?

[rockyracoon]

How did it pander to minorities by hiring Zoe Ball to do the morning show?

[emmie]

give it time, its only been a few months, and since when were women in the minority??

[douglas9401]

Women are not a minority, fans of Zoe Ball are.

My dears. :-)

[MallyJ]

I remember the out pourings of vitriol that accompanied Chris Evans take over of the Breakfast show from Terry Wogan...numbers dropped and the mail readership was up in arms over the change...this will blow over as people get used to Zoe Ball's style .. some will stomp off in a huff but some people will join the listeners to her show. It happens every time there is a change because people get used to a change in style....no doubt if she stays long enough the same will happen to her successor......Now the removal of Jeremy Vine forever would get my vote any day.

[andy-hughes]

Mally - You are correct in your assessment, it's what the BBC rather bafflingly refers to as 'audience churn', whatever that is supposed to mean!

I think Ms Ball will develop an audience, I will not be part of it - but time will see if that audience is big enough to justify her position.

[campbellking]

Don't think it's anything to do with pandering to minorities. I personally wouldn't listen to her as I find her particularly irritating, was always a massive fan of Annie Nightingale as I loved her style. Horses for courses I suppose.

[andy-hughes]

There is a critical piece on today's Mail from Sarah Vine, I think - moaning at Zoe Ball's hen party-style shrieking and sucking up to celebrity guests.

I have always thought the woman to be dreadful in anything she does - but obviously the BBC think she is fabulous, so the listeners are stuck with her while she 'beds in' as they laughingly call it, before they can admit defeat and shunt her off the air.

[DeeLicious]

Surely the minorities referred to here are those who complained there aren't enough women in important positions in radio. They got their way with the appointments of the hilariously named Cox and Ball, and now it's clear why those presenters wouldn't have those jobs otherwise - they're just not good enough. R2 made a humungous mistake messing Simon Mayo around, and now they badly need to retire Steve Wright who is way past his sell-by date

[oldgreyweird]

The BBC is regulated by Ofcom. The operating licence that Ofcom gives the BBC says it must "reflect the diversity of the United Kingdom" and must "make demonstrable year-on-year progress" towards greater diversity both on and off air. The BBC has no choice but to "pander to minorities", as you put it.

[Ken4155]

I have Radio 2 on most days and nearly all day - during the week (weekends spoiled by O'Dreary, Carr and Michael Ball). Only swap stations at 12 when Vine comes on (can't bear to listen to 'that' voice) and, as far as i'm concerned, the 2 girls are doing a fine job. Chris Evans wasn't to everyone's taste - no-one is. If you really don't like certain presenters, there are enough radio stations on the airwaves to go to.

[vetuste_ennemi]

//... it's what the BBC rather bafflingly refers to as 'audience churn', whatever that is supposed to mean! //

"Churn" is a term familiar to me from my days working in market research.
It refers to the changing composition of a group (in this case the audience for this particular radio show), the rate andthe speed of that change.

More common examples of "churn" which would interest researchers are the rate at which Sky, say, loses existing customers to Virgin, and gains new ones from other providers.

[Zacs-Master]

Funny how Chris Evans is increasing numbers at Virgin.
Chris Evans's new Virgin Radio show attracts a million listeners https://www.bbc.co.uk/news/entertainment-arts-48279612