Last year when I was having some money issues, my daughter sent me a hello fresh discount offer as they used it on occasion when busy with work. Initially seemed nice, but without the 20% discount very expensive, heavy on carbs, and veg were not often very fresh. Also enough potatoes to sink a battleship. Had to purchase recipes that fed 2, but the protein supplied would leave an average man hungry...nevermind an older lady with a healthy appetite!
It's really aimed at those who are cash rich and time poor...and also those newish to cooking.