Poker Face - the money

[FOUR STAR]

When "Millionaire" first started, the production company took out insurance against anyone actually winning the million, because it was new territory and they were scared of losing lots. This despite the vast amounts they make from the phone-ins. However, the new one - "Poker Face" not only guarantees lots of money being paid out along the way and �50,000 each day prize, BUT paid the million on Sunday. The total spent must be well in excess of anything before with no visible extra income! Has anyone any ideas on the logic, were they hoping to make vast profits from the advertising? even with the two kids presenting (or are the two kids reckoned to be so popular they will generate extra advertising income)

[Denise S.]

I saw Ant and Dec on 'This Morning' and Fern mentioned that there were no phone-ins, so how do they get the cash to pay out all that money.
Ant and Dec just said they put the idea to ITV and they agreed to pay up.
I must admit though, it was a great format and I thoroughly enjoyed it - especially the final two !! He lost over �75,000 by trying to bluff the girl. So pleased she won.

[WoWo]

Ant n' Dec are hot property so it's likely that ITV would have increased the amount charged for advertising during the show.

[Mikeyd2]

Plus they can dip into their profit from the shows like "Millionaire" , "The Mint", "Quizmania "et all.

[FOUR STAR]

WoWo - I do bow to your superior knowledge because I must admit it is the first time I have actually watched a complete show of their`s (a full seven days as well). Thanks to you all for your comments, it did intrigue me but I thought maybe I was nit-picking.

[Postdog]

Not watched 'em since they were PJ & Ducan - well, the odd bits obviously, but I can't stand them.