I wouldn't go out of my way to watch the programme, but will sit through an episode if I am there.
I am fascinated by Noel Edmunds' ability to invest such levels of tension in what is entirely a game of chance, making it seem as though the contestant has some sort of game plan when there cannot be such a plan because no skill or tactics what ever are involved.
The 'love fest' is all part of being on TV - who wants to be remembered as the miserable so-and-so who didn't join in with all the love in the room?
I think Noel Edmunds is simultaneously humourless, chippy, arrogant, condescending, and one of the best and most natural TV presenters I have ever seen.