Crunchy Nut Cornflakes

[jeffa]

So, the commercial depicts a scene from the Middle Ages with the tag line "The trouble is they *tasteth* too good".

How can anyone really be so ignorant? Does no-one check these things?

http://www.youtube.com/watch?v=H_nHYKPMhcA

[wolf63]

I know nothing of the language of the middle ages but that is one really stupid advert. At times like this I remember why I don't have a TV.


:-)

[bhg481]

Remember, the point of an advert is to bring something to your attention. It worked, didn't it - Crunchy nut cornflakes have got a mention on AB.

[emmie]

tasteth is in the Bible and the Quran not sure what it has to do with Cornflakes or the Middle ages, was that what you meant?
its just another irritating ad.

[EcclesCake]

I must be ignorant as I can't see what the problem is.

[emmie]

perhaps its not something Henry would have said, i really don't know apart from that. Its does as i said appear much earlier than depicted.

[Old_Geezer]

It is not just the peasants that are ignorant (they are expected to be). Anyone who checked would read that the ingredient in the product name was nut, and a simple taste test would confirm nuts do not taste good at all. They vary between bearable and horrible.

[tonymclark]

Likewise, I don't have a problem with the language of the ad, it is just a play one words in relation to the Crunchy-Nut usual tag line. "Tasteth" has an old fashioned feel to it.

Let's face it, if you want to go for historical accuracy, boxes of Crunchy-Nut wouldn't be there in the first place.

[black_cat51]

hey jeffa, what's the problem?

[joggerjayne]

It's not meant to be mediaeval language.

The voice over guy just had a bit of a lisp.

[heathfield]

From 'The Accomplisht Cook' by Robert May, 1660..."then strain the eggs with a little raw cream; when the cream is well boiled and tasteth of the spice, take it off the fire."

[emmie]

its an old word, not sure what the problem is.

[douglas9401]

Forsooth, though it irk thee sorely jeffa, there are greater vexations abroad worthy of thy disdain.

[Prudie]

If I know jeffa then 'tasteth' is either not correct in this context or the word never existed in that form in Middle English. I have no idea personally.

[jeffa]

Tasteth is the third person singular, which has become "tastes" in modern English.

"The trouble is they tastes too good". See it now?

[EcclesCake]

Ignorance is bliss........you don't get bogged down with being upset by a stupid bloody advert!

[Zeuhl]

jeffa

what is the third person plural?

Is it 'taste' as in current English?

[jeffa]

I taste
Thou tastest
He / she / one tasteth
We taste
You taste
They taste

[Prudie]

This is way out of my comfort zone so I ask with some trepidation - but they say 'from whence they cometh' don't they? (Third person plural)
(waits for the boardrubber to come flying across the room)

[Zeuhl]

Thank you

To answer your question; yes these ads are checked by many people at several stages

for audience engagement, key message delivery, Brand perceptions etc and of course; by the ASA for legality and decency

but (sadly) probably not for historical accuracy :-)

[emmie]

not testes then. x