The situation with modern celebrities is very simple - sixty-five million people in the Uk would love them alone in a room with petrol and a match - the other million, including the Commisioning Editors at the BBC, think they are hilarious - hence, massive exposure.
Camp comedians like Alan Carr have always been popular with the 'housewife' audience who feel an affinity with their gossipy non-threatening personalities.
I have to agree with joeluke, i can't do with him - one step above the so-called 'warm' characters that pop up on every BBC local station in the UK.