Westood is a bloke in his late 40's who acts like a hip-hop fan in his late teens, and thus is the 21st Century equivilant of ageing rockers like the late Tommy Vance.
Not a big fan myself, however he's been more instrumental in shaping the tastes of music fans over the last ten to fifteen years than John Peel; seriously, how many of the people who mourned Peel actually listened to his show regularly? Presumably the same dozen or so people who keep the Fall in business.
(Stands back, watches sparks fly...)