In a statement reported by the BBC, Virginia (Ginny) C. Knox, previously brand director for Robertson's and now Chief Operating Officer of the Culinary Brands Division of RHM, told the Herald Newspaper in Scotland in 2001 that the decision to remove the Golly (Golliwogg) symbol from Robertson's jam and marmalade jars was taken after research found that children were not familiar with the character, although it still appealed to the older generations. "We sell 45 million jars of jam and marmalade each year and they have pretty much all got Golly on them," said Ms Knox. "We also sell 250,000 Golly badges to collectors and only get 10 letters a year from people who don't like the Golliwogg image."[2] Today, Robertson's Golliwog badges remain highly collectible, with the very rarest sometimes selling for more than £1,000, and even comparatively common and recent badges being worth £2.00–£3.00.
45 million jars with the golly picture on and 250,000 bages a year and they get 10 letters says it all