I'm afraid I do not agree with focusing on lung cancer in any case. I don't think enough is done to tell the whole true story about the dangers. How many people are aware that every time they inhale while smoking, brain cells die! This is permanent damage and can attack anywhere in the brain! This was explained to me and shown to me on scans by one of the world's leading Neurosurgeons as well as several leading oncologists. I believe, as did my son, that if youngsters were made more aware of the effect smoking can have on their brain, they may take this a bit more seriously than lung cancer, which many seem to relate to older aged smokers. Perhaps we should be introducing primary school children to the concept of "preventative medicine" / "What we can do to stay healthy". This could be done in a playful manner they would understand, so that by the time they come to secondary school they might not be quite so tempted to do things like smoke. I know many will think this a silly concept, but we teach our little children to tell right from wrong from the start of their lives, so why not this? This would be a good way to spend the tax payers money, would it not?