The readership of the Daily Mail is 52 per cent female, 48 per cent male.
It appeals most to people over 54; the average age of its readership is 56. This is remarkable. Other papers such as The Times and The Guardian have an equal spread of readers in the groups 24 and up with only a slightly higher readership over 65. The Mail has readership of 19.1% age 55-64 and 40% 65 and over. The other groups are: 15-24 8.76, 25-34 7.91,35-44 9.42, and 45-54 14.76%
Its readership is 4,280,000 on a daily sale of 1,660,545 [July 2012, Audit Bureau of Circulations; other figures January to July 2012, National Readership Survey]
It has to appeal to an old readership. Older people are more conservative (in the original sense) than younger ones, with all that entails. And what that entails may be a hankering for the past and the view that every change in Britain is for the worse ( both sentiments have been those of old men for hundreds or thousands of years, across countries and cultures. It never was like it was in their young days).
The Telegraph a paper of the Right does not appear to have the same enthusiasm for crimes involving Muslim suspects that the Mail has, aog. The Times certainly doesn't. That may reflect the interests of the Mail's age groups, more than a reluctance on the part of the Times to acknowledge, report, or give promininence to such events, don't you think, aog? Your age group loves such stories, regardless of how significant or insignificant these are in the context of national news.