Because he's a Tory and it's what Tories do.
We still flip-flop between toffs and proles because no politician has any real interest in making life better for everybody, only enriching themselves and their followers of whatever stripe.
It'll soon be the turn of Labour again where we'll see the setting up of grand new arts and social inclusivity projects which will turn out, after all the grant money's been spent on salaries and cars, to be unviable with lessons being learned.
It's just the game.