To be fair, Blair also was a master at that kind of thing. Remember Harold Wilson joking about with the Beatles 50 years ago? Well, British politicians have done it ever since.
I hope he wins today, but I'm just glad that Henman is playing any more. I'm not sure if I could stand any more of those middle class, middle aged women, in print frocks and sensible shoes on Henman Hill, all shouting
" OOOOOh come on Tim ! "