Not a level playing field, no. However, big businesses like Amazon play the system (and they are not the only businesses or individuals that do so) and bring lots of jobs to areas that need them. I am not in the business of paying to keep people's dreams afloat such as the independent book shop owner who was bumbling around with his two hapless assistants. If you want, and can afford, to pay 30% more than Amazon charges then it's your money to do with what ever you wish. Some of us live in the real world which might not be palatable but is one in which we can also afford to buy stuff. In relation to the slave labour botox, it was a slight look at a physically demanding job, lots of jobs are demanding. It's was just another excuse to knock Amazon (not saying they are in the right, but they are providing what the customer wants at a price they can afford).