Mikey, I hope I'm not misunderstanding your mixed syntax but if the question is why did Romney lose, an insightful handful of articles describes "Mitt" as not being confrontational enough when campaigning against Obama... Neatly summed up in this excerpt from Forbes Magazine article: "...Before the first debate in Denver, candidate Romney had shifted right to win the Republican primaries. He was a “severe conservative,” moving his positions on abortion, immigration, climate change, etc. to suit the more conservative primary electorate. When the Denver debate started, Romney came out with a defense of regulation — after the GOP spent four years blaming Obama for wrecking the economy with too many of those.
And the candidate whose advisers said could take an Etch-a-Sketch after the primaries did just that. Suddenly, “Moderate Mitt” re-emerged. Not quite the man who governed Massachusetts, but someone much closer than we’d seen. Someone who — I believe — might have lost the primaries to Rick Santorum (the last conservative standing), but had he been able to campaign that way for a year, might have won the election.
Instead, we got another Massachusetts candidate who could rightly be called a “flip flopper” (and one arguably far more flippy than the last guy). “Romnesia” as a meme didn’t decide this election, but the concept stuck, in part due to its legitimacy..."
It's instructive to note that "...Mitt Romney would be President today if he had secured 333,908 more votes in four key swing states..."