Anne....yes, probably right, but the tobacco industry has to recruit new smokers all the time, to replace the ones that it is killing. Maybe these plain packages will help to stop people from starting in the first place.
Its got to be worth a try. And most smokers start when they are children, not adults.
Does anybody remember those irritating adverts for Embassy Regal back in the 90's....the ones that featured "Reg"......they became a popular icon amongst school kids and were eventually banned.
http://www.advertisingarchives.co.uk/preview/19030/1/Magazine-Advert/Embassy-Regal/1990s.jpg