It's also surprising it happened on the road, don't most cycle on the pavements ?
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I see a quite a few children and the odd female cycling on the pavement, generally as a result of poor and sometimes aggressive driving, but ignorance is bliss I guess.
http://www.bbc.co.uk/news/business-35101252
From the link:
More than two million people across the country now cycle at least once a week, an all-time high according to British Cycling, the sport's governing body in the UK.
For businesses in the cycling industry this means booming sales. At Halfords, which is responsible for one in three bikes sold in the UK, sales of its bicycles were up 11% in the year to 27 March 2015.
This growth was led by the retailer's most expensive "premium bikes", which saw sales expand by 24.9%, following growth of 30% in the previous 12 months.
Meanwhile, sales of UK manufactured bikes rose by 69% in 2014, according to the Office for National Statistics.
Cycling clothing firm Rapha, which supplies the Team Sky pro road bike team, is another business to have benefited from the big increase in the number of people cycling.
The London-based business says its sales have grown by more than 30% per annum for 11 years in a row.
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So if most 'cycle on the pavement' that's more than a million people cycling illegally, weaving dangerously at breakneck speed amongst the pedestrians!! I'm amazed that deaths caused by pushiron aren't in their hundreds.....