What Were They Thinking?

[ToraToraTora]

http://www.bbc.co.uk/newsbeat/article/41542818/dove-apologises-for-racist-facebook-advertising-campaign
In these days of hysteria, and PC over reaction to the slightest transgression from the "correct" view on any given subject, not to mention the gazillion critics of anything that could remotely be considered "ist" in any sense how could anyone think this is is ok? How could it make it to "air"?

[Zacs-Master]

'I was criticising the fact that he's probably right, not him personally.'


Aaaah, so when you criticise something / someone it's because they are right..........erm.......ok.

(Must make sense in a parallel universe)

[albaqwerty]

jury, what is your verdict?

My verdict is that Dove have previous and need to change their ad agency, again.

[ToraToraTora]

stop being silly ZM you know perfectly well what I am talking about.

[Mamyalynne]

Cold compress Zacs?

[Zacs-Master]

I'm afraid I don't Tora. Bit please don't bother to explain.

[Peter Pedant]

there are a few threads today which can only be described as ...
delphic
Islay and the defaced photo - the letter to the employer - the gun happy police
and 0h is acromegaly related to marfan ? No it is related to itself.
wow Einsteins at work clearly

i await the next thread with ...... anticipation ( thx to Rocky Horror)

[jno]

use Dove for a hundred years or more and you'll have coffee-coloured people by the score.

[kvalidir]

Blue Mink! They should all turn into Blue Mink ;-)

[douglas9401]

Dramatic weight loss left to right as well.

[Huderon]

Since the ad was just a rather poor attempt at imitating has had a fair number of views on Youtube, perhaps Dove thought they could get away with it.

[andy-hughes]

I don't believe the ad was racist - to be so, it would have to intentionally demean someone on the basis of their skin colour and ethnicity and clearly that was not the intention here.

It's pretty hard to find anything original to say about soap, so the notion that it is for everyone is a good idea in principle, it was simply not through through in the execution.

It happens from time to time in ads - MacDonald's had to whip off their ad campaign showing a young lad from a broken home in a 'MacDonald's = happiness' scenario, which clearly failed to hit the mark in a similar fashion.

I conclude that the advertisers explained their thinking when the ad was offered to Dove, who figured that the public would work out the message for themselves, and in this, they were clearly mistaken.

[-Talbot-]

I haven't worked out the message.

[mikey4444]

Daft advert, IMHO.

[douglas9401]

Dove may yet appear with an olive branch to show the world the true way to peace, love and understanding.

Grovel and eat what the dog left.

[youngmafbog]

No problem Mickey, the ad wasn't aimed at you.

As usual more nonsence over nothing. As I understand it there alotof what is going round is out of context anyway.

[-Talbot-]

I don't do offended
I also don't do pretending to understand something when clearly I haven't a scooby about it ... can the more enlightened on this thread explain to this thicko what the ad was trying to say?

[sp1814]

-Talbot-

Dove is being accused of racism after publishing an ad which shows a black woman taking off her shirt to reveal a white woman ‘underneath.’

The problem is that without any context, it appears that Dove is saying that black is undesirable, but you can 'wash it away'.

People have compared it to these ads from the early 20th century:

https://tinyurl.com/y7ndjfr7

https://tinyurl.com/y92zt9zq

https://tinyurl.com/y9zwxavb

[sp1814]

Oh, and the company also seems to think that dark skin is somehow...'abnormal':

https://tinyurl.com/yc6jjcya

Which is kinda odd.

[-Talbot-]

sp1814
-Talbot-

Dove is being accused of racism after publishing an ad which shows a black woman taking off her shirt to reveal a white woman ‘underneath.’
__________________________
er ... yes got that

sp1814
The problem is that without any context, it appears that Dove is saying that black is undesirable, but you can 'wash it away'.
_____________________________

Yeah, that is what it appears to be saying.


Anyway, back to what I asked ... can the more enlightened on this thread explain to this thicko what the ad was trying to say?

[naomi24]

^They don't seem to have the hang of this advertising lark, do they. I wouldn't use it anyway. Awful stuff. It smells like vomit.