Banned Iceland Ad

[tiggerblue10]

Tried searching for a post on this but nothing came up (unless I haven't searched properly or its been removed from AB as well and this thread will disappear too)!

This advert has been banned for being too political and having Greenpeace involvement.



I think Iceland are just highlighting the fact that they're removing palm oil from their own brand foods for the reasons in their video.

Anyway, it brought a tear to my eye. What do you think?

[Lie-in King]

Excellent ad - a friend sent me the Greenpeace petition yesterday which I signed. I'm unsure if AB would be happy hosting the link to it, so I shan't post it here, but it isn't difficult to find if anyone wants to.

[Tilly2]

This might help.

https://www.worldwildlife.org/pages/which-everyday-products-contain-palm-oil

[Chipchopper]

Well done Iceland!
I can't honestly see why they had to ban it!

[rockyracoon]

It's a lovely advert, and I don't think it should have been banned. But it's a bit crappy for a Christmas ad, though.

[Old_Geezer]

Lots of info on the Net. Banning it may have ensured it complied with rules, but it's gained more views on the Net now than a TV showing would have achieved.

I don't see it as a backfire at all. It was banned because of rules, not a desire to censor.

Good luck protecting the rainforest.

[Old_Geezer]

Can't see why links here can't be posted. It's just a TV ad ruling, not international law.

[anneasquith]

Mums go to Iceland . :-)

[ummmm]

It's on the news now!!

Well done Iceland.

[emmie]

brilliant ad, and a powerful message

[waterboatman]

I'm just watching an article on TV about this.

[rowanwitch]

Having spent some time in the nasty world of advertising I am sure this was a deliberate act to ensure both the marketing and environmental message got to a world wide rather than UK audience. Viral internet content spreads faster than almost anything. Costs nothing and rather than being passively observed gets people talking, sharing, and involved.

Good work

[waterboatman]

Excellent.

[johnk]

I like it. By being banned it's got far more attention than it would normally have got so keep banning!

[youngmafbog]

I have no problem with the message at all.

However politics must be kept out of advertising.

[hereIam]

How very annoying that this ad has been banned - grrrrrrr !!