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Should Newspapers Reduce Print Runs?
We’ve been told to shop only for essentials, and to do so infrequently.
So why are newspapers still being published in volume? They have digital versions - why not switch production to those?
Not everyone has access to the Internet, so perhaps print runs could be reduced to (say) 30% for those without computers. Those who do, could to switch to their online content.
It would also mean that that the various functions that go to producing a print version of newspapers wouldn't have to come into work.
So why are newspapers still being published in volume? They have digital versions - why not switch production to those?
Not everyone has access to the Internet, so perhaps print runs could be reduced to (say) 30% for those without computers. Those who do, could to switch to their online content.
It would also mean that that the various functions that go to producing a print version of newspapers wouldn't have to come into work.
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For more on marking an answer as the "Best Answer", please visit our FAQ.several newspapers are offering to deliver copies, which they don't normally do, probably fearing just what you suggest - that people who have turned to online news sources may not come back.
The market for news is distorted by the BBC, whose website is free (ie paid for out of the licence fee - and by advertising abroad). So the British in particular seem to feel entitled to free news. The Mail is doing fine, though the website has a lot more celeb/cellulite stuff than the papers. The Guardian is keeping its head above water by offering everything free online but inviting readers to subscribe anyway, which many do. The FT is doing well with its online firewall, since people will pay money to find out how to make money. Nobody knows how the Murdoch media are doing behind their firewall. The Telegraph is struggling. Local papers have been dying for years, which is a shame.
This is long-term and to do with the internet rather than Covid 19. But like most industries, media are suffering under the lockdown. Even with paywalls, media websites rely a lot on advertising but advertisers are spending less.
The market for news is distorted by the BBC, whose website is free (ie paid for out of the licence fee - and by advertising abroad). So the British in particular seem to feel entitled to free news. The Mail is doing fine, though the website has a lot more celeb/cellulite stuff than the papers. The Guardian is keeping its head above water by offering everything free online but inviting readers to subscribe anyway, which many do. The FT is doing well with its online firewall, since people will pay money to find out how to make money. Nobody knows how the Murdoch media are doing behind their firewall. The Telegraph is struggling. Local papers have been dying for years, which is a shame.
This is long-term and to do with the internet rather than Covid 19. But like most industries, media are suffering under the lockdown. Even with paywalls, media websites rely a lot on advertising but advertisers are spending less.
//click on the link I provided, Togo, //
I did.....all it says is that The Sun is doing best of all and that the woeful guardian has only lost 6% compared to others losing more as a percentage. What it fails to point out for the hard of understanding is that the guardian has already lost so many of it's readers that soon it's only readers will be those who write the guff. Then it will have a 0% loss of readers. The overall sales of it are 129k whilst the Sun has 1.217 Million and the Mail 1.133 Million. Did I tread it closely enough for you? Meehh.
"When you got nothin you got nothin to lose".
Bob Dylan
I did.....all it says is that The Sun is doing best of all and that the woeful guardian has only lost 6% compared to others losing more as a percentage. What it fails to point out for the hard of understanding is that the guardian has already lost so many of it's readers that soon it's only readers will be those who write the guff. Then it will have a 0% loss of readers. The overall sales of it are 129k whilst the Sun has 1.217 Million and the Mail 1.133 Million. Did I tread it closely enough for you? Meehh.
"When you got nothin you got nothin to lose".
Bob Dylan
Togo, most newspapers have lost circulation at much the same rate. Among traditional tabloids, the Mail's lost half its readers this century and the Sun about 60%. Among "broadsheets" the Times is down about half, the Guardian and Telegraph about 60%. The only one with anything to smile about is the I, whose circulation is much the same as the Independent's was 20 years back.
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