People ought to remove their rose tinted glasses and move into the 21st century. I'm not a business person but aren't similar businesses in competition with one another? Isn't it a cut throat affair where the business which offers more for less wins most of the time? If consumers find the same products considerably less at, say, Tesco as opposed to a nearby rival, wouldn't at least 90% of those consumers opt for Tesco?
Given far more flexible business hours than rivals, wouldn't consumers also see that as an advantage and a convenience for them and use the business which offered those things?
The poster asks whether any of us has "ideas how we could stop this"? Firstly, who are "we" (poster gives nil details)? Why "stop" it? What are the alternatives for Bridgwater? Could a small rural town as it is afford to do without the many jobs which this development would bring? Is this yet another case of "Nimby"ism?
I always thought that business was a dog eat dog profession with survival of the most consumer friendly participant?