Will Tell
It seems that William Tell, aside from being involved in such exploits as escaping across Lake Lucerne and being able to shoot an apple off his kid's head with an arrow, was also one MEAN bowler. In fact, he was so good that on occasion he was contracted out to secretly take the place of certain other bowlers in the leagues when large bets were on. The economic situation being what it was, Mr. Tell didn't mind a little money on the side.
It turns out that there was one particular Swiss nobleman who was an unusually poor bowler, and this gentleman made use of Mr. Tell's services in league matches quite often.
Finally, Tell more or less took this man's place in the league, no one being the wiser, and both men became quite wealthy as a result.
Much later, in the 1930s, Ernest Hemingway was doing some literary research in Bern when he more or less accidentally came across the diaries of this nobleman, which included a detailed account of the hitherto undiscovered arrangement between himself and Mr. Tell. So fascinated was Hemingway with this man who had had such an effect on Tell's life that he immediately began working on a book about the nobleman.
The book became a literary classic, selling millions of copies. The title, of course, was ... "For Whom the Tell Bowls."