Big Jenny - "Sorry, andy, I still think it's cringe-worthy. My daughter-in-law does it, and my flesh crawls when I overhear her signing off to her mum or sister. They must speak every half-hour during the day - it's just not necessary. If they don't know she loves them by now, then they're not very bright."
No need to apologise, our view is different, but not right or wrong.
As for me, I know my wife, children and grandchildren love me very much, and I them, but I can never have enough of hearing it, or saying it.