ChuckFickens, I know exactly where you're coming from. I used to work in a special school and met many kids who had come from mainstream hating books because they had been forced to read them when they often couldn't.
This is something libraries can address well, I think. Librarians will not force a child into reading or not reading anything, except where some obvious censorship may be required. Kids can come into a library and just chill, as long as they're not upsetting other users. We like them to see us as friendly and safe.
A great moment for me was when I was accompanying the book bus at a local festival. A toddler walking past broke away from his mother and just made a beeline for the bus. He climbed aboard with no hesitation whatsoever, picked out a book and sat down on the floor to read it.
Then there was the teenager I spied in the library the other day, who'd taken out a book, sat down on the floor with it, leaned back against the nearby cushions, plugged herself in to her iPod and just read. I'd love to have taken a photo of her, it was just such a perfect advert for us.