The Hundred aims to draw new fans to the sport (and seems to be doing it remarkably well).
Quote:
"The crowd was undoubtedly younger and more diverse than those seen at men's internationals, or in the current Twenty20 Blast.
Groups of young girls wandered into the famous old ground. Families took their seats with some children too small to hold a cricket ball, never mind swing a bat.
Instead of the bars, it was caterers selling pizza and ice cream that had the longest queues."
Source:
https://www.bbc.co.uk/sport/cricket/57923883
I was sceptical at first but I now think that The Hundred has a great deal going for it.