I assume it is these people
http://www.europeanvacationslimited.co.uk/
Note the FAQ page:
They are coach holiday
Q) Is Food Included?
A) No food is included but we do offer half board as an optional supplement.
Q) Do I have to pay anything extra?
A) You are not obliged to pay for anything extra. We will make available to guests optional services such as a meal plan, peak season supplements, pick up supplements as well as a full excursion schedule for most days during the tour.
So by the time you pay for your food, your peak season supplement, your pick up supplement, and your excursion cost it will be interesting to see how much this "free" holiday costs.
http://www.europeanvacationslimited.co.uk/faqs #Is%20Food%20Included