In the meantime, everyone wanting to take the opportunity to have a go at the EU is casually overlooking the fact that the major tobacco companies who tried to bring this case have done so out of major financial greed with no regard for people's health. More to the point, they have had so much money to throw at this litigation that they have been able to drag things out from one country to another, sometimes even threatening countries whose budgets are smaller than the tobacco companies in question.
This is actually a powerful reason to support EU membership, or at least the principle of countries acting together; divided, British American Tobacco has been able to take on small countries one-by-one with powerful, expensive lawsuits against this type of legislation. United, the EU can rightly tell them to *** off.
Oh, and while I'm at it, if tobacco companies are so busy objecting to this it's probably because plain packaging *does* have an impact on their profits and sales -- because, sad to say, people are shallow and attracted to shiny things. Plain packaging will never stop smoking altogether, of course, but it does go some way towards reducing the uptake of new customers. The level of impact isn't clear yet because the law has not been in effect long enough to tell, but initial indications appear promising. (The only studies I can find that disagree with this assessment, are, presumably entirely by coincidence, funded by BAT and Philip Morris International, ie tobacco companies).
If nothing else, though, plain packaging has been a great way of cutting tobacco companies down to size. It's stupid that an industry for such a harmful product remains so strong and influential -- and that, in some sense, people would rather support the multinational tobacco bullies ahead of international efforts to curb smoking.