Actually it was like this:
TV: "Buy new KP Skips, the crisp that melts!"
Husband: "Hey honey did you hear that, a crisp that melts?"
(He starts to smash up the house)
"That ain't natural!"
(He continues wrecking the place as he rants)
"Real crisps don't melt, they crunch! Fact of life! Whaddya say, Crispo?"
Cat: "CRUNCH!"
(The resonance of the cat's booming cry causes a picture to fall of the wall and smash. The house is devastated).
Wife (horrified): "Oh! My beautiful home!"
Then it's more or less as you said.