Companies Have Branding Guidelines Where They Don’T Advertise Their Services On Disposable Material (I.e. Napkins). What Are Ways To Overcome Their Concerns?

[directsynergy]

To clarify the question, companies don’t like to advertise on disposables because they think it damages their corporate image. Ex: advertising on a napkin means the napkin will get dirty and thrown on the floor/garbage etc. and this will have a negative impact on their image. How can we overcome their concerns and get them to advertise on disposables?

[DTCwordfan]

sorry wrong thread or advert

[Tuvok]

We have our branding on things like pens, pencils, bags, water bottles, trolley tokens etc. Our partner company gives us pens, pencils, rules, bags, post-its.

We source and decide what products we are going to offer - no doubt if we wanted napkins etc. the companies we use could provide them if we so desired.

[directsynergy]

@Baldric... that LinkIn page does not belong to me.

This is not a spam. This is a legitimate question I have for all experts here. Have I tried to sell anything? This is a real situation and I'm trying to gather the thoughts of people willing to share their experience.

[Tuvok]

For a big coffee company, whose main business involves coffee and thus napkins it makes sense that they use branded goods eg. their cups etc.

For other companies the main purpose of promotional items is so that the person can use it may times eg. a pen, and every time they use it they see the branding.

[DTCwordfan]

interesting as this thread has been rumbled by another and my repetition of the contribution is deleted.....no commercial linkage I hope?

[DTCwordfan]

particularly from someone with a lot of exposure in this industry.....

[RobNorth]

The best example of the negative aspect of all this means that you can find your way to a burger joint (particularly the market leader) from 10 miles away simply by following the discarded packaging at the side of road.

[directsynergy]

Thanks for everyone's thoughts. Just to clarify, what is advertised on the napkins may not necessarily be within the food service sector. Naturally, for food services/restaurants etc. it makes sense to advertise on napkins. However, those in the tech/other industries maybe less incline to do so because they are disposable. Not sure if there are ways to get around this issue.