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In financial reporting what is the difference between market cap and fully diluted market cap

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mkjuk | 00:44 Mon 31st Jul 2006 | Business & Finance
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I know what market cap is but don't understand the diluted part.

Please help
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Quote:
"Primary market cap is the market value of all outstanding common shares of a company. Implied market cap adds the value of all UPREIT operating partnership units as if they were converted into the REIT's stock. Fully diluted market cap includesconvertible preferred stock, convertible debentures, warrants, options and other securities with equity conversion features."
Source:
http://www.ingclarion.com/INGClarion/Clarion+R E+Securities/FAQs/

Chris

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