It is true that the conveyor-belt approach adopted by some Sushi outlets can be seen as a bit impersonal and overly-mechanical. It does lack the traditional charm of ordering from a menu and having a chef prepare your meal for you. However, this approach does have the advantage of making sushi more affordable and accessible to a wider range of people. It also allows customers to try a greater variety of sushi dishes in one sitting.
In recent years, Japanese pranksters have certainly raised the awareness of the possibilities of sushi in its homeland, to the detriment of the industry. For instance, some of these pranksters have filmed themselves ordering absurdly large amounts of sushi, such as 10 platters of sushi, to be served on a single plate. This has been met with criticism from sushi chefs, who have argued that this kind of reckless behavior is a waste of their art and craft. Furthermore, it has led to the rise of an attitude of over-indulgence and disrespect when it comes to eating sushi, which is far from the traditional values of the dish.