I dont think young kids should swear and neither should their parents in front of them.Until my daughter was about 11,she thought the f-word was fart.Also,when driving past Safeway one evening,the bulbs had gone out on the F on the Safeway sign.My daughter who was 8 said,"look Mum,theres no F in Safeway".She didnt have a clue what we were laughing about.Now shes 14 and of course she swears,im not that daft,but never in front of us.
It was right to ban this repulsive advert. It's not nice to hear young kids swear, but worse still is the mentality of the adults who planned and thought up the advert.
This ad would have probably been only on at the cinema and then only on 18 films. It wouldn't have been broadcast on tv at all.
As an aside I don't think the young girl in the ad actually says the word, its dubbed on. I don't think the agency who supplied the girl (or her parents ) would allow her to say that word.
If you think the advert is really offensive then complain to the ASA
www.asa.org.uk
Should young kids swear? Well no but they do , just visit your local McDs / KFC / BK on a Saturday if you need proof. Most antisocial behaviour / language is learnt and the starting place is the home.