Most stories in the press are negative, no matter what culture is reported upon.
"Man skips down the street wishing love and peace upon all" does not make headlines.
"Man runs rampaging down the street stabbing people" Understandably does make headlines.
Islam is a subculture in this country. For the vast majority of Britons, it is not the norm. Ditto Hinduism, Judaism, Sikhism. None of them are really featured in the press unless it's a "negative" story, either.
Newspapers are basically bad news and fashion layouts and gossip about showbiz shenanigans.
How would the average Muslim feel having Islamic women in fashion shoots? How many Muslims are in showbiz?
The crux of the problem is that Islam is fundamentally different to the Western way of life and that includes inclusion into our daily dose of health and crime scaremongering and celebrity gossip.
Some of the lighter stories, such as Mr Smith grows enormous blue pumpkins or Mrs Jones has an obese moggy, only reach the press because Mr Smith himself contacts his local paper and the national press pick it up.
Stop blaming Britain for being British!