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What is the latest strapline for Hovis

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kdm | 12:07 Thu 17th Jan 2008 | Adverts
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I saw an advert last night, well a collegue at work did and he tells me that Hovis have a new endline instead of 'Hovis is for life' does anyone have a clue what it is??
  
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The ad you probably are thinking of is the 'Best of both worlds one where they are making sandwiches with children singing a song.
The strapline is 'Hovis Goodness that's tasty'

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