"The current days of the internet will soon be over."?

[anotheoldgit]

http://www.guardian.co.uk/media/2009/may/07/ru pert-murdoch-charging-websites

What might be the implications if this were to happen?

[Gromit]

It won't work. No one will pay good for the Suns website. The only business model for newspapers is the one they are using - advertising.

[youngmafbog]

Much like gullible Guardian readers eh Steve.5? What a best selling rag that is.

Gromit, the problem this article clearly shows is that advertising is down, massively. Whilst in good times this may be the best model if there is no revenue from it may not be the best.

It will be intersting though to see the developments. If all papers (and lets face it they are probably in a very similar situation) adopt the pay per view policy then it may actually happen.

[Gromit]

youngmafbog

Advertising in print and television is down. It has moved to the internet where it is booming.

Murdoc want to run his web business like he runs his television businesses, by subscription. It won't work.

[jno]

The Wall St Journal gets away with charging for content because its readers are rich and the content tells them how to get richer, at least in theory. It doesn't follow that Sun readers will pay to read the Sun online, and I'm betting Murdoch decides against it. He could perhaps charge for the business sections of the Times and Sunday Times, though.