Why Nicolab, is support for UK troops and the campaign in Afghanistan so low key? During every other campaign the UK forces have been involved in there has been full coverage and support from the British media, government and people. The whole nation has been rallied to support the efforts of the armed forces against the Germans, Argentines, IRA, Serbs etc. Yet the campaign in Afghanistan is only briefly touched upon by the media or government. Why is support limited to efforts like this?