UK toothpaste industry

shahid | 09:11 Mon 03rd Dec 2001 | How it Works

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How do toothpaste inudustries market their products?

The UK toothpaste industry

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Blanket advertising, normally on TV these days. Fashions change but they tend nowadays to emphasize how technically advanced the product is and how long its effects last. The keywords most often used in the adverts are Fresh and Clean.

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