Until about 3 or 4 years ago here in the U.S., everytime a new Krispy Kreme store opened the line waiting service was out the door and 'round the block... truly amazing. They were really good, especially if you waited with your nose pressed up against the glass, the other side of which was the long frying channel into which the golden morsels were squeezed out of a machine... then about half-way down n automatic "flipper" turned them and then they exited under a veritable shower of sugar glaze. Great if you could get them while they were still warm with a cup of Krispy Kreme's own coffe blend...
But (and there's always a but) the company took a real hit when the United States Securities and Exchange Commission came knocking in July 2004, making an informal inquiry into Krispy Kreme's buybacks of several franchises. It was a down hill skid and the company is near bankruptcy. Main problem is that it had always been a smallish southern U.S. company that tried to grow into a national company and just couldn't hack it... Pity... pretty good doughnuts.
If you come to the U.S., try Dunkin' Doughnuts... almost as good and one of the offerings has a little "pinched" piece on it so you don't get your fingers in the cup of really good Joe one can buy there as well...