I was surprised the Dragons invested in the Guy that kept crying and his OTT performance, I would have thought he was a risk showing his emotions like that on national TV?
I got the impression that Peter Jones was purely interested in the brand name not the business at it currently stands. I wouldn't be surprised if the brand launches with an entirely different product range, perhaps maybe gluten free even!
The poor man had just left his wife after losing her third baby. He must have felt as if it was his fault because! she was working full time so he could get this off the ground.!!