I bought my watch when I sold my house and made a killing just before the market crashed. I had been skint all my days, scrimping and saving to pay the mortgage and bills.
I felt I had earned a treat, and had always wanted a Tag. Most of my friends think it's a fake as I'm really not flashy in any way. I have never bothered to correct them. I didn't buy it to impress anyone else, I bought it as a reminder to myself that I had finally got on my feet financially.
I still look at it with a sense of pride.