pricing strategy of kinder surprise

rebecca_lou93 | 20:30 Mon 11th Jan 2010 | Business

3 Answers

what pricing strategy/s does Ferrerro use to sell Kinder surprises?

thanks for any help

I want to start a service that deliver hourly handy man, but I don't know the legal way to do it?

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factor-fiction

Coursework research?

sherrardk

Just how much can they charge for some rubbish chocolate and crap plastic toy?

sumo19

I have no idea.

But what they may use is a technique called cost plus pricing.

It involves finding how much each unit of output costs you to make, and then adding a mark up os say 20%.

So if each unit costs you 20p to make, then the selling price would be 20 x 1.2 = 24p.

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