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picturepost | 21:38 Wed 07th Sep 2011 | Business & Finance
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went to the above mentioned shop just outside Cardiff selected a 3 in 1 waterproof coat which was priced at £59.99 the shop assistant said it was a good price however when I went to the checkout was told that the coat was £100 pounds un less I purchased a discount card at £5 a year I declined and did not purchase the coat is this legal thought the discount usually is 10 per cent can anything be done to stop this problem
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Is this the jacket?

http://www.gooutdoors...jacket-womens-p186336

...in which case the indicated purchase price (without a discount card) is £59.99, reduced from £100
Question Author
yes thats the jacket i
the price was only £59.99 if you purchased the £5 00 discount card the spotty youth at the till enformed me that the price of the jacket was £100 00 I told no thanks
...and yet you can purchase it online for £59.99, no discount card necessary.

If it was the case that such a dubious method of pricing was being employed (i.e. enticing you to purchase at a price only available under certain conditions and those conditions not prominently displayed with the price label), it seems to me that paying £5 to receive a £40 discount still amounts to a £35 discount.
Question Author
tried to purchase online BUT you need to enter your discount card number
You only need the discount card to reserve and collect in store - you can order online for home delivery at that price without a discount card but have to pay a delivery fee.
Everything in Go is double price with full price and discount card price. For £5 it is definitely worth paying, especially if you buy several things a year. I had to pay a £1 for a card in Matalan before I was even allowed to buy anything.

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