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99 Ice Cream Cone
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Why is this cone called a '99'
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The Cadbury website says that the reason behind the Flake being called a 99 has been "lost in the mists of time" although it also repeats an article from an old Cadbury works paper, which states the name came from the guard of the Italian king which consisted of 99 men and "subsequently anything really special or first class was known as 99.
Reference to 'black man' here in comments to this article...
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