No Baldric, I'm talking about changing the mindset of a population. One that needs to embrace cycling in the 21st century even more, to prevent obesity, diabetes and a sedentary lifestyle.
To prevent kids becoming fat as a result of the Playstation Generation, to see less traffic on the roads and a lessened reliabilty on vehicles. Less vehicles, less pullution, fitter population.
Small steps can make huge changes that will eventually be of benefit to all.