Gender-stereotyping: Is pink Lego aimed at girls sexist?

[anotheoldgit]

http://www.telegraph....-appeal-to-girls.html

[Ankou]

my girls got given this a few years back and the boys like building the house as much as they do.

http://direct.tesco.c...ct/images/?R=211-6733

it aint bleedin news. its just advertising again. report report report.!

[smart1]

lmao @ JTH

[maggiebee]

One of my grandsons went to a day workshop which involved both lego and computer chips so that he could build a robot that actually walks. Absolutely amazing and he got a huge set for Christmas. Think he might be an engineer like his dad in the future.

[ummmm]

I didn't mean lego was rubbish. I thought legoland was rubbish...

[maggiebee]

Think it's had a lot of work done to it ummmm. Certainly looked fresh and was an amazing place, just pricey.

[EvianBaby]

I agree with that. Lego Land is crap and way over priced.

[ummmm]

It has been quite a while since I went :-)

[Ankou]

where's that steve ? amsterdam ?

[sp1814]

pa____ul

I would steer very clear from using Stade Français to bolser your argument, because they produce VERY, VERY gay calendars.

That aside, Lego have product tested this for a number of months, and obviously think there's a gap in the market.

It seems a backward step. I never remember my sister eschewing Lego because it wasn't 'girlie' enough.

One thing it WILL do, is ensure that boys will avoid the pink-based pieces. Lego at the moment is unisex. Not any more.

[anotheoldgit]

Interesting to note:

/// From then until the 1940s, pink was considered appropriate for boys because being related to red it was the more masculine and decided color, while blue was considered appropriate for girls because it was the more delicate and dainty color, or related to the Virgin Mary. ///

/// Since the 1940s, the societal norm was inverted; pink became considered appropriate for girls and blue appropriate for boys, a practice that has continued into the 21st century. ///

[anotheoldgit]

jackthehat

Give it a rest cant you just choose not to answer my questions if you don't liker them, instead of making your continuous snide remarks?

It is ABers like you who continuously try to spoil a person's thread no mater on what subject it is on.

All I can say is it is time the ED stepped in and stopped your childish games, you are pathetic.

[jackthehat]

I can choose to answer, or not answer, as I see fit, AOG.

It's not my fault that your ill-conceived threads regularly receive the sound thrashing they deserve.

And less of the personal insults, please. I thought you were a Gentleman!

[pa___ul3]

big burly frenchmen none the less SP, could have posted pics of the Everton away kit too, I wanted it to be an example of the lines blurring. Girls like pink but I don't think you'll find as many boys bothered by it as you may have back in't day!

[Davethedog]

No its marketing. my guess, and it is just a guess, is that a lot more boys play with lego than girls and this is a just a ploy to get girls to buy it.