Gromit...this Poll was published last Friday, showing a 10 point lead for Labour.
http://yougov.co.uk/news/2014/01/31/update-labour-lead-10/
My point is that the Tories have been behind for nearly 3 years, and have shown no medium to long term improvement. The Press continually *** off the Labour Party, recently by having a snipe at Bob Crow. Ed Balls is constantly criticised and every time Miliband opens his mouth, the same thing happens. Most people would agree that there is an open goal for dave to aim at here, but he doesn't appear to be getting through to enough people to turn that his party's fortunes around, at least where Polling is concerned.
I am sure that the Tory Party HQ is aware of this but they don't seem to do anything about the situation.