I did hear an interview with Mr Fury where he qualified the statement about women being 'in the kitchen or on their back' and he was at pains to point out that he was referring to his own domestic situation, and not suggesting that he was offering a set-up for anyone else to live by.
The problem with the contest is its title. If you refer to a 'personality' - then you will get people like Mr Fury who speak without thinking because that have no inkling of how the press will use anything they say against them.
Most media personalities have media training, and advice on what to say, and when to keep quiet - Mr Fury is still a newcomer to this nonsense.
Better would be to call it 'Sports Achievement' because then it will be on ability, rather than 'personality' because the phrase 'sports personality' is often an oxymoron.
A word to Mr Fury - fame is like a barbed-wire treadmill, you need to learn exactly how to run on it, or it will cut you to pieces.