Whilst I ponder on the new version of ‘racist’, I think we need to take a step back and remember something - this is another Twitter storm. Newspapers now rely on Twitter as a source of online content.
On Twitter, which can be a bit like the Wild West, there will always be groups of people wandering around screaming “Boycott this, boycott that” at the drop of a hat.
They’re the same type of person who send threatening messages to whichever celebrity has fat-shamed someone, posed with a rhino they’ve shot, or said something ‘disagreeable’ on Celebrity Big Brother.
It’s highly unlikely we actually know anyone like this in real life, but whilst our newspapers focus on Twitter for content (rather than, I dunno - employing investigative journalists), the narrative will always be framed by them.
They are not the usual. They are the unusual.